Freshly Steamed Pet Food - A New Benchmark for Premium Pet Food

Freshly steamed pet food, with its innovative technology and superior quality, has become a premium choice in the pet food industry.

It employs core technologies such as low-temperature extrusion molding, steam maturation, and hot air drying, undergoing multiple processes including raw material mixing, extrusion molding, steam maturation, hot air drying, coating, cooling, and packaging, meticulously crafting high-quality pet food.

The selection of raw materials is meticulous: Chicken, fish, and beef purees form the core, ensuring a high supply of animal protein; combined with low-allergenic potato powders such as purple sweet potato, cassava, and potato, it supplements carbohydrates; added functional ingredients such as vegetable and fruit powders achieve nutritional balance; and supplemented with animal hydrolysate and animal fats to significantly enhance palatability.

The product's advantages are outstanding: low-temperature processing locks in nutrients and prevents the loss of heat-sensitive components; the porous and crispy granule form, combined with emulsification technology in some products, transforms protein into smaller molecules, making it easier to digest and absorb. As a grain-free food, it uses plant-based ingredients such as lentils and peas as carbohydrate sources, effectively avoiding the risk of grain allergies. At the same time, the high-fresh-meat, low-carbohydrate ratio and the addition of probiotic fermentation products are very gentle on pets' digestive systems, and chelated minerals are more easily absorbed. It also contains no controversial ingredients, ensuring quality and peace of mind.

In recent years, the Chinese pet market has seen a consumption upgrade, with the concept of refined feeding gaining popularity. The demand for high-end pet food continues to grow, and the market size is expected to exceed 380 billion yuan in 2027. Traditional extrusion and baking processes suffer from drawbacks such as nutrient loss and insufficient digestibility. The emergence of fresh steaming technology has successfully broken these barriers, driving the transformation of domestic pet food towards high-end and healthier products.

Market performance is impressive: The fresh steamed pet food launched in collaboration between NetEase Yanxuan and Thai Pets achieved sales exceeding 100 tons in its first month, ranking among the top new cat food products on e-commerce platforms. The product has received widespread praise for its palatability and digestibility, becoming the first choice for many pet families. Through a comprehensive online and offline pet specialty store strategy, market coverage has been further expanded, enhancing brand influence.

In the competitive landscape, fresh steaming technology has provided a bridge for domestic brands like Thai Pets to leapfrog ahead. Leveraging the technological advantages of joint R&D with universities and enterprises, and strict quality control, domestic brands have built technological barriers, even surpassing international brands. Simultaneously, related companies actively participate in industry standard setting, promoting the industry's upgrade from "manufacturing" to "intelligent manufacturing," enhancing the international competitiveness of domestic pet food. In a highly homogenized market, fresh steamed pet food, with its innovative technology and health-oriented positioning, has formed a differentiated advantage, leading the high-end market.

In the future, fresh steamed pet food is expected to continue to lead industry trends. Enterprises need to deepen R&D cooperation, improve supply chain efficiency, and expand into international markets. It is expected that more brands will follow suit and adopt this technology, driving the industry towards value creation and laying a solid foundation for the globalization of domestic pet food.